TAN-LUXEThe Gradual - Gradual Tan Lotion - Cruelty & Toxic Free

I'll start off by saying this is the first time I've tried any type of "self tanner" since I'm super impatient and I was always afraid of being orange and streaky. I was doing some research and came across this, and although it's a bit pricey I can confirm it is well worth it! After going through reviews I did end up purchasing a tanning mitt to apply and this goes on so easy! It is very thin compared to normal lotions so you don't need alot. After the first application I could see a noticeable difference and there were no streaks! I've used every other day for about the last week and I've stayed with a nice glow. It didn't turn streaky or wash off in the water and no stains on my towels! I lotion my knees/elbows first then just apply it with the mitt like normal lotion making sure I rub it in well. It does have a slight smell, but it's similar to how I've smelled after using a tanning bed so I don't mind it and my husband says it's hardly noticeable. This is a great product!

I am naturally pale and was looking for a product that was easy and gave natural looking results. This lotion is it! It's amazing! Easy to apply. First day I used it, I didn't really notice much difference in my skin color. But I got a nice tan glow after the second application on day 2. Showering doesn't seem to affect it at all which is great. No streaks. Just ensure you rub it in well, in a circular motion. Wash your hands thoroughly after you're done. I washed my hands after each use and I had zero issues with color on the palm of my hands. I am definitely a fan of this product!

This has a light pretty fragrance that I really like! It goes on smoothly and dries quickly. I just need to order a darker one next.

Tan the next day!! Love this product for a quick tan. My family noticed I had color but not too much color. No too smelly either. My legs don't hold color as well but overall I was happy with it. Super lightweight lotion! Very happy with my purchase!

I read a lot of reviews on how this was a perfect gradual tan. I disagree. While it smells nice putting on, it quickly turns to that typical fake tan smell. So if you are buying it to not smell like fake tan - don’t. It also says it isn’t streaky, but it is! I am a long time fake tanner so I was hoping this was a quick fix to my typical st tropez routine. It’s not the quick fix. Maybe you can do one application and it looks fine (but almost unnoticeable) but when you apply a second coat the next day, the discrepancies become apparent. If you thought this was a daily or intermittent lotion to give you a nice tan, I would just stick to your normal self tanning routine.

This is by far the best smelling tanning lotion I have ever used! It applies better than the foams and serums. Because I’m pale, it does occasionally leave some darker spots but they’re not obvious. I’ll keep buying this every year for the smell alone.

Honestly not great. The scent is so unbearable. And it’s so frustrating because they claimed to have a great scent - it literally claims that on the bottle! I had to wash it off within a few hours because it smelled so horrible. The color shift is really not that great either.

This lotion is by far the best sunless tanning lotion I’ve used and believe me I have tried them all! Little to no streaks, absorbs quick, little to no odor, very moisturizing, doesn’t stain my hands but my tan looks great! 10/10